• Session No.31 The Intersection of Design and Technology (OS)
  • May 27 Pacifico Yokohama North G414+G415 13:10-15:15
  • Chair: Shinji Takashima (Advanced Institute of Industrial Technology)
Contents
The field of mobility is currently undergoing a period of profound transformation, driven by developments such as DX, CASE, and MaaS. Furthermore, the experience of the pandemic has prompted us to reconsider what society should truly seek from mobility and its surrounding environment. This lecture will explore the role of design within these ongoing social changes, examining not only what design can accomplish, but also the responsibilities it may carry. Particular attention will be given to the intersection of design and technology, where new opportunities and challenges are emerging. By reflecting on these intersections, we aim to illuminate possible directions for the future of mobility. While grounded in academic perspectives, the lecture is also intended to be accessible to a wider audience. It seeks to encourage participants to reflect on how mobility design can help shape our future ways of living, and how design itself may serve as a bridge between technological innovation and human experience. Together with the audience, we hope to reconsider the significance of design in this transformative era and to explore possibilities that can contribute to a more sustainable, inclusive, and inspiring mobility society.
Committee
Design Committee
Organizer
Masahiko Matsuura (GK Dynamics), Fumio Ichihara (Kawasaki Motors), Yoshikazu Miyachi (Mazda)
For presentations that will not be available video streaming after congress, a “✕” is displayed in the “Video” column, so please check.
No. Video Title･Author (Affiliation)
1 ✕

Design Quality Assessment Using Forming Deformation Prediction for Automotive Interior Decorative Films

Tomohiko Anazawa (Dai Nippon Printing Co., Ltd.)

We developed a simulation approach that predicts the deformation behavior of interior decorative films during forming and enables design-stage evaluation of visual quality. The method helps identify potential distortion and appearance issues before prototyping. To demonstrate its effectiveness, we present application cases showing how this approach supports design decisions and reduces rework in the development process.
2 ◯

Industrial Design Engineering and User Experience Supported by Structural and Functional Engineering for Last-Mile Micro Logistics Mobility

Mizuki Takehara (Toyota Motor)

This talk introduces the design and development of a small four-legged delivery robot suited to Japan's narrow backstreets. Its gentle, non-threatening form, low-center-of-gravity package, and integrated lighting for load assistance and simple expressive cues are designed to make the robot easy to accept in daily life. The approach illustrates how functional performance and human-friendly presence can be achieved together in last-mile mobility.
3 ◯

Vision of tomorrow

IKUO NAMIKI (YANMAR HOLDINGS)

Design of working vehicles etc
4 ◯

Colreo design

Keishi FUKUMOTO (K-TEC Corporation)

Design process and goals of the four-legged mobility vehicle, "Corleo," which was exhibited at the Osaka Kansai Expo.
5 ◯

Development of an Open-Source Platform Fastening System for Automotive Accessory Ecosystem

Jinseok Yoon･Jaeeun Chang･Kwangrae Jo (Hyundai Motor)･Junghyung Cho･Sungjin Kim･Kiseob Nam (PIOLAX)

This study presents an innovative open-source platform fastening system designed to transform vehicle interiors into customizable lifestyle spaces. Based on comprehensive customer research identifying key pain points in existing automotive accessories, we developed two core attachment mechanisms: rotational and vertical types, utilizing optimized plastic materials without additional hardware. The platform underwent rigorous validation including ES specification testing, certified external evaluations, and vehicle-level assessments. Successfully mass-produced under the Hyundai/Kia 'AddGear' brand, the system has secured 14 patents globally and is currently applied across multiple vehicle models, establishing a foundation for an expandable aftermarket ecosystem.
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